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About Us

Company Information
530 New Los Angeles Ave #115-338
Moorpark, CA 93021
International +1.805.823.8888

Business Hours:
Monday - Thursday, 7am to 7pm Pacific
Friday, 7am to 5pm Pacific
Saturday - Sunday, Closed

Store Holidays:
Memorial Day - May 30, 2016
Independence Day - July 4, 2016
Labor Day - September 5, 2016
Thanksgiving - November 24, 2016
Christmas - December 25, 2016
New Year's - January 1, 2017



About Us is a family owned and operated business dedicated to offering high quality watches at unbeatable prices.

Unlike most online watch retailers you may encounter, started in the industry as an authorized dealer of high-end watches and jewelry. The family business, known as McPherson Jewelers, had been family owned and operated since 1979.

Wanting the business to grow and expand its southern California base to an international scale, a bold decision was made to venture into the online marketplace. In this day and age, what better way is there to serve a larger proximity of clientele than by transforming to an online business? And so, the still family owned and operated business was rebranded as Key to continuing the success of the business has been serving online clients the way they were served at McPherson Jewelers - like family. The biggest benefit our company has found from the retail to web-based transformation has been the ability to mark prices at more accessible rates to please our clients. By ordering items in mass volume from authorized dealers, we are awarded with heavy discounts, which we pass along to our clients.

Strictly specializing in Swiss timepieces, we are capable of offering even more competitive prices. Rather than selling our pieces with high markups, we prefer to be humble with our margins so that our clients can reap the benefits of online shopping. Rest assured, our timepieces are of the best quality, brand new, and most importantly - 100% authentic. will only sell products that we would enjoy owning ourselves. Don't hesitate to call if you have any questions about who we are or what we do - we will be more than happy to be of service. Current brands we carry are TAG Heuer, Breitling, Omega, Baume & Mercier, Gucci, Longines, Oris, Rolex, Cartier, Rado, Zenith, Chopard, Movado, Tissot, Michele, Hamilton, MontBlanc, Raymond Weil, Panerai, Jaeger LeCoultre, Audemars Piguet, Blancpain, Chanel, Christian Dior, Tudor, Hublot, IWC, Ulysse Nardin, as well as Jewelry.

Why Buy From Us
Family owned Business Since 1979 Committed to Excellent & Informative Customer Care

FREE Overnight Shipping

FREE & Quick Overnight Shipping within USA* & FREE International Shipping Worldwide

No Restocking Fee* / Extended Return Policy

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Excellent customer reviews since 2010

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We are a top Elite rated seller on Accredited Member
Accredited Member of Better Business Bureau with A+ Rating

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Proud trusted member of the MJSA community since 2003

Customer Testimonials
Over 100,000 Satisfied Customers

Authenticity & Service Guarantee

We make continuous efforts to provide the highest quality of service with the lowest prices. We value you, our customer, and therefore offer the highest quality of customer service.
All Watches Sold By Have Their Original Manufacturer Serial Numbers Intact.
All Watches Sold By Are Guaranteed To Be Original & Authentic.

All orders from will come with a Certificate of Authenticity. This certificate, with an authorized signature from, will verify that the watch purchased is guaranteed to be authentic. does not sell products in accordance to manufacturer suggested retail pricing, therefore warranties offered are facilitated through to save you both time and money. We have found that forwarding timepieces to the manufacturer generally took far too long to be worked on, due to manufacturers outsourcing their repairs to authorized service centers. The turn-around period for a general repair took anywhere from 8-12 weeks, often times with extra costs involved; whereas, a general repair* processed by generally takes 4-6 weeks. Based on our years of experience in our industry, we have developed relationships with multiple service centers to both expedite any repair, and lessen the costs involved in non-warranty issues.

We match, or exceed the length of warranty to the amount provided by the manufacturer who produced the watch. Often times, we offer an extra year of warranty in comparison to that of the manufacturers. After any warranty through expires, you are welcomed to forward your timepiece in for repairs (only if the watch was initially purchased from us) at cost, meaning you will pay exactly what we do and not a penny more. It is just another way we can make sure you have an excellent overall experience with our company.

Complimentary bracelet sizing is offered at the time of purchase on all timepieces. Please provide us a wrist size while placing your order. Free sizing means that we will remove links to fit the stated size. All links that are removed will be included in the package, however, no additional links will be provided if none are removed. There is an extra charge in the case additional links are needed. Free bracelet sizing does not guarantee a perfect fit; it is an estimated measurement, and we are not responsible for any readjustment fees. Sizing requests may delay shipment by one business day. In a borderline situation, shipping immediately will take priority over sizing. In such a situation, the bracelet can be sized locally and we are not responsible for any costs incurred.

Pictures on our website are not actual photographs of the item that will be shipped. The actual item shipped may have a slight variance from the picture shown on our website. All sizing specified on our website are approximate.

We are not, nor are we affiliated with authorized dealers of any of the timepiece manufacturers advertised.

* Warranties only cover manufacturer defects and will not cover any physical damage caused by the user.

Extended Return Policy -- *No Restocking Fee

Father's day and Graduation are right around the corner. Starting May 9th, 2016 we will extend our return policy thru July 29th, 2016. Our primary concern at is to provide prompt and quality customer service. If you are not completely satisfied with a purchased item, you may return it within 30 days of shipment (now extended thru July 29th, 2016), (except for jewelry, which must be shipped back within 10 calendar days of receipt, and gift cards which are not refundable.)

All domestic purchases on items showing as "In Stock" under $5000 paid fully by Amazon Payments, PayPal, Visa, MasterCard, or Discover for the advertised price will receive a full refund less shipping fees (calculated on; or a full value one time exchange for a similarly priced item plus shipping fees. A 10% restocking fee will apply on all other orders, minimum $50; or a full value one time exchange. Please note that on exchanges the item will be reserved at the posted price for 5 days; afterwards the posted price and delivery timeframe will apply. Please ship back your item promptly once you have called to obtain your RMA number. Please refer to the RMA form for such shipping costs. Please report any imperfections or discrepancies within 24 hours of receipt and have the watch returned to us within 7 calendar days of receipt. Any exchanges after the first one will incur a 10% restocking fee. Requesting a refund after performing an exchange will result in a 20% restocking fee (minimum $100). Watch links will incur a 10% restocking fee (minimum $50) per link returned. If we are not able to obtain an item which you would like to exchange for, the restocking fee will apply if a refund is requested. All refunds will be processed in the same manner as payment form except for wires, cashier's check and money orders which will be refunded by company check; partial refunds of this manner will incur a $25 processing fee. We are unable to refund payments which are over a year old or made by any form of gift card, and can only offer store credit. There will be an additional $20 fee for returning a sized watch, either for refund or exchange. A replacement watch will not be shipped until the original watch is received. Returns will be processed within 3 business days of receipt of returned watch. We do not have a price protection guarantee. If we lower a price after an order is placed, we reserve the right not to refund the difference between the purchase price and the current advertised price. Once an order is placed, our return policy takes full force. The restocking fee applies to all cancelled orders whether it has been shipped or not. All cancelled orders will incur a minimum cancellation fee of $25. Special Order items cannot be returned for refund or exchange (including but not limited to any watch which we do not have in stock at the time the order is placed). Any customized items, or items ordered with a modification request (e.g. a watch on a customized strap), are subject to a minimum restocking fee of 10%. Any deposits placed for special orders are not refundable upon cancellation. Fully prepaid special orders will incur a minimum 10% restocking fee. Balance on special orders must be paid within 48 hours of watch arrival notice.

Items must be returned UNWORN, unaltered, in their original, unused condition, in their original boxes and with all paperwork (this includes warranties), parts and accessories to insure any credit. "New and unused" means that there are no scratches, marks, or blemishes on the item; tags and protective stickers have not been removed; there are no signs of wear on the product or the case; and the product must not have been sized or altered in any way. Note that dings and scratches will happen even if a watch has only been worn for a few hours. We cannot accept a return of any item with any indication that it has been used if a full refund is expected (before restocking fees). Any used or altered timepiece will be refunded an amount equal to what we consider to be its current value with a minimum restocking fee of 20% (minimum $100).

All items being returned or exchanged must have an RMA number. Please request a Return Merchandise Authorization (RMA) number by phone prior to returning the item. Any item returned without an RMA number will not be accepted and sent back at the buyers' expense. RMA numbers expire 5 business days after being issued.

All returned items must be shipped to us via USPS REGISTERED MAIL along with a completed RMA form. Sender is responsible for fully insuring the package. We are NOT responsible for packages lost in transit, and therefore, require packages to be sent insured, so if a package is lost, your investment is protected. FedEx® and UPS® DO NOT insure jewelry or watches, thus we require any package being returned to be sent USPS REGISTERED MAIL. We will not be held responsible for any packages sent via FedEx® or UPS® or any other means other than the listed method. Please insure all returned items for the full invoice amount and ship to:

AW Corp
530 New Los Angeles Ave #115-338
Moorpark, CA 93021

Any exchange which crosses the $5,000 threshold upward, will incur a 4%-6% fee on the original purchase amount and the difference can only be paid via check, money order or bank wire transfer.

Any inbound packages or parcels which have clear evidence of damage or tampering, to the extent of which, at our sole discretion, it is deemed that the contents may be compromised and/or missing, will be refused.

* Please Note: Purchases made by any watch manufacturer, watch brand distributor, or any person acting on behalf of any of these entities in any manner are NOT returnable for any reason. Neither are any wholesale or promotional purchases.

Warranty Protection Advantage

Advantages of having the limited warranty protection:

  1. We offer a 3 year limited warranty protection plan.
    (majority of manufacturers offer only a 2 year warranty)

  2. Our turn around time on most repairs is twice as fast as any service center.
    (most delays in service centers are caused by simple handling time)

  3. Free battery replacement & reseal on all watches purchased from us.
    (most service centers charge up to several hundred dollars)

  4. Once the warranty expires, we will service your watch for the lifetime at cost.
    (most service centers make a majority of their profit on after warranty service)

  5. In business for over 35 years. We will be here for your servicing needs.
    (many companies are unable to stay in business with the current economy)

All timepieces sold through will be warranted by the limited warranty of merchantability unless otherwise noted. will, within the warranty period, repair the movement of this timepiece free of charge if such movement proves to be defective in material or workmanship under normal use. The timepiece must be in our possession prior to warranty expiration regardless of the date the defect occurred. The warranty does not cover damages caused by impact, vibrations, magnetic fields, or batteries; nor does it cover straps, bracelets, bezels, buckles, finishes, cases, dials, hands, crowns, buttons or crystals. It also does not cover damage or defects arising from normal wear; nor does it cover overhauls, maintenance, scratches, accidents, misuse or return shipping. Any alterations, service, opening of the case, or any other repair or attempt thereof, performed by any party other than will render the warranty null and void. Automatic watches have less precise movements than quartz watches. Both watches will need overhauls if not keeping time within predefined parameters. Calibration of watches, before the watch is due for an overhaul, may be needed on some timepieces. Damages caused to a timepiece arising from water or moisture are not covered under the warranty. The only acceptable forms of payment for repair costs or shipping fees are check, money order, or bank wire transfer ($20 fee applies for acceptance of payment via bank wire transfer). Warranties are transferable from the original buyer ($20 warranty transfer fee applies) on retail sales. Gifts must be specified during the time of purchase. Warranty service will not be performed without a valid warranty card. We will not be held responsible for any items left in our possession for over one year. We will reimburse the buyer for the equivalent of ground shipping costs, for up to $15 as priced at, in case the timepiece proves to be defective within the first month. We do not reimburse for any convenience fees or charges on work performed by parties other than There are no warranties which extend beyond the description on the face hereof. Additional three year extended warranty may be purchased for $95 and lifetime extended warranty may be purchased for $295 on most watches. If either option is chosen, the appropriate amount will be billed to the card. This option is available either while placing an order online or by phone. Warranty extensions are not refundable. The foregoing is the entire term of warranty, and no other warranties are included, nor shall be construed to have been implied.

All wholesale orders are sold as a final sale, and are not returnable for any reason. Wholesale orders do not include any warranty coverage, and will not be sent any form of warranty card.

Free Overnight Shipping
All items which state "IN STOCK" will ship within 1 business day. All watch purchases over $500 (before sales tax) receive free overnight shipping.

- Domestic orders with street addresses are shipped overnight.

- Domestic PO box and APO orders are shipped via registered mail, as this is the safest shipping method offered by USPS. This may take a few days depending on your location. We do not ship via Express mail.

- International orders are shipped via standard international service.

- Sizing requests may add an additional day of processing.
NOTE: Please contact Fedex or USPS for delivery times in your area.

Additional Shipping Services Available:

- Overnight Priority -- $15

- Saturday Delivery -- $25

- Domestic Overnight (links & watches below $500) -- $12

- FREE FedEx Express Saver (watches below $500)

- International Shipping (watches below $500) -- $25

- International Priority Shipping - $20

Free shipping does not apply on exchanges or repairs. Please refer to the RMA form for such shipping costs. Most items are shipped "direct signature required", and someone will have to be physically present to sign for the item. There is no indirect delivery, and the courier will not leave the package if a door tag is left with a signature. We will not be held liable for any packages which arrive late due to courier delays. If the ordered package does not arrive on the date provided, please contact us immediately. Any undelivered items must be reported to us within 48 hours of the promised arrival date.
In the case that a package is refused or deemed non-deliverable, and thus returned to us, return and re-shipping charges incurred will be the sole responsibility of purchaser. Packages which have not been delivered or picked up by the customer for 3 days will be returned to us at customer's expense; customer will also be liable for re-shipping fees. International packages to certain countries may not be fully insured; please contact us to inquire about insurance coverage to your country. In the unlikely event a package is lost in transit, a replacement will be shipped upon the courier's acknowledgment of package loss and agreement to remit payment for the claim.

Price Match Guarantee

We at guarantee the lowest prices available online. If you find any watch for a lower price on another website, simply call us and we will ensure proper price matching. All price match inquiries must be made prior to placing an order. We are unable to price match after an order is placed. Price matching is not applicable on exchanges. Combined with our reputation and prices, is truly the last stop for your next watch purchase. Items offered by competing websites must have the same warranty, shipping, and return policies. This policy applies to items which are listed as "In Stock" on our site, and offered by a legitimate and established US-based website who currently has the identical item in stock with the correct, current retail price listed. Price match requests cannot be accommodated if the competing website is located in the same state as the customer's billing or shipping address. This offer only applies to a competing website's regular pricing, and does not apply to temporary or promotional pricing. This offer cannot be combined with any other offers, discounts, or credits.

Payment Methods / Customer Protection

Pay with Amazon Payments to receive expedited processing and an additional year of warranty!

We accept Visa, MasterCard, Discover, American Express, Amazon Payments, PayPal, E-Checks (through PayPal), personal checks, money orders, and bank wire transfers on all domestic orders. We do not accept ACH payments. We can accept all major credit cards, PayPal and Amazon payments for international customers in most cases; however, there may be a delay of 3-4 business days in processing of direct credit card orders, and supporting information or documentation may be requested to verify the information provided on the order. If the information provided on a credit card order cannot be verified through our internal security procedures, we may require an alternative form of payment to process the order. If a customer first opts to pay via PayPal or Amazon Payments and fails to pay successfully, then a direct credit card payment cannot be accepted afterwards. Direct credit card payments cannot be accepted on orders that are shipping to a freight forwarding company. Multiple credit cards are not accepted. International checks and money orders are not accepted. Domestic checks and money orders must be purchased recently and sent to us via overnight delivery once the order is placed; furthermore checks and non postal money orders will be held until cleared, which is a minimum of 10 business days for US based financial institutions. For PayPal and Amazon payments, we can only ship to the confirmed address provided to us on the payment itself and can only accept one payment per order. We only accept bank wire transfers on all APO, FPO, or DPO orders. All duties, taxes and associated fees are the sole responsibility of the buyer. Please inquire with your local customs office to inquire about the amount of duties you will incur for the purchase. It is the recipient's (consignee's) responsibility to ensure any processes for importation from abroad are completed and any duties/taxes/tariffs/CITES/VAT incurred are paid. Any international packages and contents thereof which are not accepted by the purchaser will be considered forfeit, and can be subject to seizure or destruction. Buyer will be responsible for any bank fees resulting from returned checks or bank wire transfers, as well as fees incurred from collections. If paying via check, money order, or bank wire transfer, it is recommended to reserve the watch with a credit card. posts all prices in US dollars and accepts payments in US dollars only. Any fluctuations in currency valuation over time which result in a discrepancy of international monetary value is solely the responsibility of the purchaser. All items shipped within California and all payments received from California will be charged 7.50% sales tax. Credit card payments will not be accepted on orders of $5,000 and above. We can accept Amazon Payments and PayPal for orders up to $10,000.

Credit cards are charged the day of shipment. Payments which are initiated by the customer, such as PayPal or Amazon Checkout need to be prepaid. Promotional gift cards / gift certificates can only be applied to the purchase of a timepiece, and cannot be redeemed for accessories. Only one promotional gift card / gift certificate can be redeemed per watch purchased.

To ensure our customers' highest protection, all credit card addresses will be verified by their issuing banks, and packages will only be shipped to their credit card billing address. If an original authorization does not match the information which the credit card company has, we will have to re-authorize the credit card. Please provide us with the correct information at the time the order is placed. You will be contacted if the information does not match, and you will need to confirm your limit is high enough for another authorization. Verified addresses which are P.O. Boxes will be shipped by USPS Registered Mail.

Information accumulated by is used for the sole purpose of processing an order in the quickest manner possible. Information supplied to us is NEVER disclosed, sold, or provided to any third parties.

Save 3%

We are always doing our best to obtain and maintain the lowest prices possible. By keeping our overhead low we are able to offer amazing discounts to our customers. We are now offering a 3% discount off the posted sale price on all payments made by bank wire transfer, check or money order. We do not accept ACH payments. To receive any discount, full payment must be made at one time. Discount must be applied prior to sending payment and only applies on watch orders. Wire must be initiated from a US bank with a shipping address within the 50 United States. The discount does not apply to orders of $5,000 and above. Wire transfer payments are convenient and typically take 24-48 hours to arrive. If you would like us to reserve an item for 48 hours, a credit card will have to be placed on file, and a 10% cancellation fee will apply if the order is cancelled. This offer is not valid with other offers or gift certificates.

After An Order Is Placed

Orders are usually processed and shipped within the same business day for in stock items. Orders may at times take 48 to 72 hours to process. Special order lead times are as displayed on each item page. Lead times are approximate, and indicative of the time frame in which we anticipate shipping confirmation to be received from the source. A client reserves the right to cancel a special order if we are unable to obtain shipping confirmation from our source within the lead time set forth in the item description. All special orders being paid by a credit card or bank wire transfer will be charged a 5% non-refundable deposit (minimum $50; orders over $10,000 require 20%) of the order total at the time of placement, with the remaining balance charged at the time the item ships. Paypal and Amazon payments will need to be paid in full at time of order placement. Please be aware that transit times and processing may add several days to the overall lead time. Please note that once we have obtained confirmation that the ordered item has been acquired by our supplier, the order must be fulfilled and cannot be cancelled, regardless of the total time that has transpired. We may not be able to complete certain orders for certain reasons including, but not limited to, manufacturer discontinuations of product. In such cases we can only refund net monies received. We are not able to refund any fees or costs incurred in making payment for such order. At times where our description contradicts the displayed image, the description of the appropriate manufacturer shall take precedent. We reserve the right to make a price adjustment in the case there is a manufacturer cost increase during the period of any special order. Once an order is processed, we will send the buyer a confirmation email with an order and tracking number. We are not able to guarantee prices until a credit card is charged or a payment such as a check, money order or bank wire transfer is received. Upon receipt of email, buyer could track their transit status online. Any dispute relating in any way to your visit to or to products or services sold or distributed through shall be adjudicated in any court in Ventura, California, and you consent to exclusive jurisdiction and venue in such courts. You also expressly agree that any dispute arising out of or relating in any way to your visit to or to products or services sold or distributed through shall be solely governed by, construed under, and enforced through California law. Unpaid balances over 30 days will incur a 1.5% finance charge per month and be liable for any and all fees incurred during the collection process. Orders may be granted a gift certificate good towards future watch purchases at Granted gift certificates expire 30 days after issue and have no cash value. From time to time we may contact you with special offers or other correspondence. If you wish to opt out of such communication please let us know when you place an order. reserves the right to refuse service or cancel any order at it's sole discretion. If you are under 18, you may use only with involvement of a parent or guardian.
NOTE: We reserve the right to make changes to our site and policies at any time without notice. These policies cannot be altered verbally by any representative of If any of these conditions shall be deemed invalid, void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the validity and enforceability of any remaining conditions.

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