Rado watches had a humble beginning when the company was founded as Schlup & Co. in 1917 out of the founding Fritz brothers parents' home. In 1957, the company changed their name to Rado and has since established a whole new meaning to Swiss luxury watches. Rado is known as one of the leading innovators in design and material having invented the scratch-resistant ceramic still used in production today. Rado has ensured to produce watches fitting to men's and women's styles alike, making the perfect collections for anyone. High discounts and low sale prices for all Rado watches are what you will find on AuthenticWatches.com so be sure to place your order today!