Store Display Models

What is a store display model?

A store display item is an unused, like-new item, in excellent condition, and that has been previously displayed/handled within a storefront. To put this in perspective, each “new” watch purchased in a traditional brick-and-mortar store is a store display item, because it was previously displayed in a case. Prior to client purchase, store display models may be polished in order to ensure the utmost condition and appeal. Store display models are in great condition, are priced to move, and are sold at an even greater discount than our already heavily discounted brand new pieces.